Responsive Website Tips 'n Tools
What essential key pages of your responsive website are used for important message and mission communication?
Some key essential web pages used for message and mission communication . . .
To solve the problem of effectively communicating the unique and essential points of who you are and why you are here, a few easily identifiable key web page areas have evolved into a "cult" standard within many websites.
1) The index, default or home web page . . .
Of course the number one communicator of your site message is your index e.g. home page. This is the web page that loads when your base url is entered in a web browser.
For example: webmastersupportservices.com
Even though no specific web page is identified in this url, like webmastersupportservices.com/welcome.html the web server knows to load the default index page which most persons think of and call their "home page".
It is essential that this page load quickly and then in the simplest, most understandable and concise form possible communicate your core message in the "above the fold" top view area. This is the area that can be seen on a typical sized desk top monitor screen before any scrolling downward is required. If any of these suggestions fail to occur the site will most likely experience a high "bounce rate".
2) The tried, true and standard "about us" web page . . .
Use this page to "warm" them up to you. Present yourself! Convey your expertise and passion, some history and credentials. This helps to put a face and real person on your responsive website. Most people shopping local appreciate knowing about the person, persons or family whom they are going to do business with and whose reputation stands behind their product and services.
3) The occasional but well defined "mission" or purpose web page . . .
If you have a complex or highly defined mission or even a very unique almost one of a kind website business this page is a good choice to add.
If you expand on the key elements of your mission message developing them into a few well written paragraphs of meaningful explanatory text it can be very effective in persuading those interested to continue on and into the site. Personalized, first person content is often very effective for local businesses or sites that are built on the experience and credibility of one to a few persons or a successful family business.
Responsive "fixed position" always at the top "NAV" menu bar.
Place all important links in the fixed position, always at the top of the page, responsive "NAV" menu bar where they will be readily seen, found and used. I have found that I do not prefer to go below the "fold" ie first view area with primary and important links as if they fall below the fold or run along the bottom of the page they seldom get seen and so almost never get used. This responsive menu bar code adapts to whatever size device screen your viewers are using in a "expected" and known visual manner, so whether your viewer is on a mobile or large desktop monitor they can easily find and use it.
Include links to supportive internal and external content . . .
Including links to your own internal supportive content like reviews pages, client testimonial pages. This type of content can be an effective use of html to get your unique mission and message communicated. It can also help with motivating the viewer to go deeper into your site.
These special content pages can also take some pressure off your home page allowing you to develop it with other more appealing content or content with heavier SEO value and purpose.
Next up . . . develop your responsive website message hot spots.
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